Mert Erbil

Product person focused on making people happy and satisfied during their digital experiences.

Rotterdam, Netherlands

LinkedIn
ME

About

I am a digital product person with powerful problem-solving skills and a customer-first tendency, who worked in various industries, under both IT and business teams for 10+ years. I’ve delivered numerous redesign, automation, solutioning & service design projects and implemented them on multiple solution platforms in various scales of companies, from startups to multinational corporations.

Work Experience

Mobiquity EMEA & APAC
Digital Consultancy
🇳🇱

Nov 2022 - Present

Senior Product Owner

Design and drive digital product and service initiatives with a consultancy approach in various solution phases, lead cross-functional and multicultural teams, and deliver innovative solutions for clients in numerous industries.

n11.com (acquired by Getir)
E-commerce
🇹🇷

Oct 2021 - Nov 2022

Senior Product Owner - Customer & Seller Platforms

Led the enhancement of e-commerce user flows, collaborated in an agile ecosystem by managing cross-functional teams, converted business demands into actionable tech tasks, and owned post-acquisition integration projects.

QNB Finansbank
Banking
🇹🇷

Jan 2021 - Sep 2021

Senior Product Manager - SME Cash Products

Managed deposit & saving accounts and commercial commissions, shaped comprehensive centralized and digitalized business strategies and led a team of 2 to define product vision and go-to-market strategies.

beIN Media Group
Sports Broadcasting
🇹🇷

Nov 2019 - Dec 2020

Product & Segment Coordinator - Sports

Managed engagement for 1M+ sports subscribers, maintained Covid-19 crisis actions and executed ad-hoc campaigns, analyzed business impacts to maintain the sports content strategy, and collaborated with insights for improved decision-making among stakeholders.

Bilyoner
Sports Betting
🇹🇷

May 2018 - Oct 2019

Product Manager - Betting Platforms

Led a year-long agile rebuilding project for an enhanced sports-betting experience, conducted 50+ user interviews, and secured multimillion-EUR deals for partnerships, including livestreaming rights, data partnerships, and marketing tools.

Apsiyon
Property Management
SaaS
🇹🇷

Apr 2016 - Oct 2017

Product & Business Development Executive - Household Experience

Owned the B2C segment of a B2B fintech startup and launched various multiplatform sub-products and campaigns, rebuilt legacy modules and optimized numerous customer experience flows.

QNB Finansbank
Banking
🇹🇷

May 2012 - Feb 2015

Product & Process Development Supervisor - SME Banking

Managed various SME banking products and tracked financial KPI goals, led service design and digital transformation projects, and facilitated centralization initiatives for enhanced remote banking services.

Education

Istanbul Technical University

2008 - 2012
Bachelor of Science in Industrial Engineering

Istanbul Bilgi University

2014 - 2017
Master of Arts in Marketing & Communication

Istanbul Bahcesehir University

2017 - 2020
Ph.D. on Advertisement & Public Relations (dropped out)

Skills

Service Design
Agile Project Management
Workshop Facilitation
Design Thinking
User Research
Design Management
Journey Mapping
Business Analysis
Solution Design
Data Analysis
Product Metrics
Stakeholder Management
Client Relationship Management

Tech Stack

PM Tools
Sketching & Prototyping Tools
BI Platforms
User & Platform Analytics
Office Software
Oracle SQL

Projects

Instructor & Facilitator

Conducting internal trainings and workshops on presentation skills, effective communication, JTBD and design thinking.

Mobiquity
Training
Facilitation

SGS D-Tect Parcel

A multiplatform AI-supported workflow management system running on cloud in an African customs office to minimize tax fraud.

Mobiquity
Mobile
Web
AI
Cloud

Getir App Integration

After acquisition, n11 is placed on Getir super-app as e-commmerce vertical with SSO, also Getir rapid delivery channels are enabled for n11 orders.

n11
Mobile
Integration
SSO
Authentication

SMS Auth Implementation

Existing e-mail-only verification structure migrated to SMS verification by redesigning all possible user registration, management and fraud cases.

n11
Mobile
Web
User Verification
Fraud
Integration

Automated Commission Collection Improvements

SME commission collection mechanism has re-evaluated and improved to cover more commissions and obey the latest legislations.

QNB Finansbank
Backend
Automation

Online Letter of Guarantee for SMEs

Letter of Guarantee application and handover processes are digitalized and implemented into web and mobile applications for suitable users.

QNB Finansbank
Mobile
Web
Digital Banking

A New (and Live) Sports Betting Experience

1+ year-long research, design, development & service integrations made for a whole new sports entertainment experience including the introduction of live-betting.

Bilyoner
Mobile
User Interview
Integration
API
Data Service
Streaming

Wardrobe Genie

Built a daily dress picker on Coda and won the Golden Kitty in 2019 Product Hunt Makers Festival - Life Hacks category.

Personal
Product Hunt
Maker
No-code
Web
Coda

Apsiyon Loyalty Platform

Built an in-app loyalty platform from scratch and closed numerous partnership deals with local and national brands to increase app traction and generate revenue.

Apsiyon
Mobile
Web
Partnership
Loyalty
Revenue Sharing

Centralized SME Banking

Made on-site analyses across the country to identify process issues and interpreted them into operationally feasible centralized banking solutions.

QNB Finansbank
Centralization
Operations
Process Management
Solution Design
User Interview